Business

I’ve Leveled Up My Brand… Take a Look…

As a fellow business owner, I’m sure you know exactly what it’s like to put your own company’s needs and initiatives on the back burner. I’ll admit, I’m dang guilty of it too. For the past decade or more, my main focus has been helping people successfully grow their business. I’m passionate about helping others launch and scale, …

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Build Your Reputation… Build Your Brand

I always say when it comes to choosing between building a brand or getting more leads, always opt for leads, because that in turn will help you build your brand. How exactly? Because if you can consistently deliver excellence to new and repeat customers, you’ll build your reputation as the “go to” company for your particular product …

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The Marketing Strategy Few Use… and Has Massive Results

Earlier this week, I touched upon one of my favorite marketing strategies … host beneficiaries. Let me detail it a little further here. The fastest way to get the cash registers ringing is a little-used method that involves forming “host-beneficiary” relationships with established businesses that cater to a target audience similar to yours. Then you promote yourself …

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5 Basics to Master for a More Successful Business

There really has never been a better time to start a business right now. Yes, there is plenty of uncertainty … And … there is massive opportunity. Being in business for yourself can be exciting … and scary. So what are some basics you can master to help you push forward… even if you have doubts and …

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Chasing the “New”

I call it the “Entrepreneur’s Addiction …” and it could be costing you a fortune. Most entrepreneurs (me included) are blessed and cursed with a short attention span. We love new things, whether it is a new idea, a new gadget, some new technology, a new process or an allegedly “new” way of doing business. Trouble is, …

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The Importance of Focusing on the ‘Not Urgent But Important’

Time Mastery is a challenge for every person in business. This is one area where you must pay attention and learn how to improve. How you spend your time in your business will have a significant influence on how successful you are as a business owner. Others will look to you to see how you spend your …

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How to Build and Keep a Winning Team

Hiring an employee is kind of like dating … the interview can be all roses, but then on date #1, you really start to understand who it is you’ve hired. And ‘Oh no’, you got it wrong. In a big business, one bad employee won’t really kill them, but in small business, we need basically everyone to …

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Money Mastery – From Chaos to Control in Your Business

What is one of the most critical aspects of getting to the finish line and really knowing you have arrived? Money Mastery.   Think about this: If business is a game, what’s the scoreboard? Yes, your financial statements. The question is if you can’t read the scoreboard, how do you know the scores? If you don’t know the score, how …

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Roads? Where We’re Going, We Don’t Need Roads …

For those old enough … Huey Lewis isn’t going help you today … Let me be blunt about this. There’s no going back to yesterday, let alone 1985 … There is no going back to “how it was.” Yes, this is heavy … Because COVID has changed our world so quickly, we have literally raced into a …

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The High Costs of Discounting

It’s tough right now. The narrative keeps starting/stopping/flipping upside down. You need sales right now … any way you can get them. I get it. Here’s a fantastic business strategy you can put to work right away … Not only will it guarantee lower profits, it will also make you and your team work harder to just …

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