How to Build and Keep a Winning Team

How to Build and Keep a Winning Team

Choosing the right team is the first step towards business triumph. There’s nothing more rewarding – or challenging – than assembling a team of talented, driven individuals, in line with your vision and ready to invest their prowess to propel your business to the echelons of success.

It’s not just about finding the best talent; it’s about nurturing a collective spirit and maintaining it. According to a study by McKinsey, high-performing teams are 1.9 times more likely to agree that they have a clear direction.

Let’s explore how you can build and sustain such a winning team.

What is a Winning Team?

A winning team is not merely an agglomeration of talented individuals. It is a dynamic, cohesive unit, where every member complements the others and work together towards achieving a shared goal. It’s about synergy, where the collective output surpasses the sum of individual contributions.

A team that is successful exudes a palpable sense of unity, trust, and mutual respect. Each member feels valued and contributes actively, ensuring a positive, productive environment. They communicate effectively to consider solutions and solve problems together.

What Is the Secret of a Winning Team?

Let’s delve into the recipe for building a strong team. It’s not a one-size-fits-all formula, but rather a collection of carefully selected ingredients that, when mixed correctly, result in a potent mix of talent, synergy, and collective ambition.

Mutual Respect

Respect is the cornerstone of a productive team. It promotes a positive atmosphere, where individual team members feel comfortable sharing new ideas and feedback without fear of judgment or criticism.

Open Communication

Statistics reveal that 86% of employees and executives cite a lack of collaboration or ineffective communication for workplace failures. So, it’s clear that transparency in communication plays a crucial role in aligning everyone’s objectives and expectations. It promotes trust, mitigates misunderstandings, and allows your team members to work cohesively, fostering an environment where individuals are open to hearing and sharing ideas, ultimately driving innovation and success.

Continuous Learning

Encouraging an environment of continuous learning and self-improvement can significantly enhance the value each member brings to the team. A LinkedIn survey revealed that 94% of employees would stay at a company longer if it invested in their career development.


Recognizing and appreciating the efforts and achievements of every team member boosts morale and loyalty and helps build a better team. A study conducted by Gallup revealed that employees who receive recognition are less likely to quit their jobs.

how to build a winning team

The Benefits of Having a Winning Team

Having a team that wins is pivotal to your business’s success and growth, providing myriad benefits:

Enhanced Productivity. A team that wins is characterized by high levels of productivity. Members are invested in fulfilling their responsibilities efficiently, leading to improved output and faster attainment of SMART goals.

Innovation. When a team shares a common vision and collaborates effectively, it encourages an environment conducive to innovation. Diverse perspectives and ideas amalgamate to create novel solutions that can provide your business with a competitive edge.

Employee Retention. A healthy, harmonious team environment plays a crucial role in employee retention. Employees feel valued, motivated, and are less likely to seek opportunities elsewhere.

Strong Brand Image. Encouraging team members to succeed reflects positively on your brand, portraying it as a place where talent is nurtured, appreciated, and rewarded. This can be instrumental in attracting both potential employees and customers.

Resilience. Teams that win display remarkable resilience in the face of challenges. They band together seamlessly during tough times, leveraging their collective strength to overcome obstacles and bounce back stronger.

Three Key Components Of A Winning Team

A Sense Of Purpose

Having a shared sense of purpose is fundamental to building a team that wins. This means that each team member understands and is in line with the overarching objectives of the business, and recognizes how their individual roles contribute towards achieving these goals. Having a shared sense of purpose not only motivates people to work collaboratively but also enhances their commitment to the organization.

According to a study by the Harvard Business Review, employees who derive meaning from their work are more than three times as likely to stay with their organizations, have 1.7 times higher job satisfaction, and are 1.4 times more engaged at work.

Ensuring a sense of purpose can be achieved through transparent communication of the organizational mission and values, regular team discussions about individual and collective goals, and recognition of each member’s unique contribution towards fulfilling these objectives.

The Right People

The process of creating a robust team starts with hiring the right people. Companies that prioritized ‘culture fit’ had 30% less turnover and reported higher levels of job satisfaction among employees.  It’s necessary to make sure that the individuals you bring onboard are in alignment with your company’s values, mission, and vision.

The right people are aligned with your company’s values, mission, and vision, and have a keen desire to contribute to the success of your business. Moreover, they exhibit the ability to collaborate effectively, communicate clearly, and adapt to changing circumstances.

The right people are those who are not just proficient in their roles but also have the capacity to grow, learn, and inspire others in the team.

A Trusting Culture

A trusting culture is the most important step when you are trying to build a successful team. It facilitates open dialogue, encourages risk-taking, and cultivates an environment where failures are viewed as learning opportunities. In a trusting culture, team members feel safe to voice their opinions, ideas, and concerns, knowing they’ll be heard and respected. They’re more likely to collaborate, innovate, and contribute to the overall success.

Don’t forget that trust is reciprocal; when one person shows trust in another, it tends to be reciprocated, creating a virtuous cycle of trust-building.

Also, establishing a trusting culture within a team requires time, patience, and consistent efforts, but the rewards it brings in terms of team cohesion, productivity, and overall performance are significant.

15 Ways to Building a Winning Strong Team

1. Develop an Action Plan

Developing an action plan is the first proactive step toward building a strong, cohesive team. The plan should clearly outline the objectives, the strategies to achieve them, and the roles and responsibilities of each team member. It’s a road map that guides the team’s efforts, ensuring everyone moving in the same direction.

An effective action plan is SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. It not only sets a clear path but also provides a framework for measuring progress and success.

2. Be Accountable

Accountability, simply put, is taking ownership of one’s actions and results. In the context of a team, it means holding oneself and others responsible for the performance. When team members are held accountable for their actions, they are committed to delivering on their responsibilities, they willingly accept the repercussions of their actions and are actively involved in finding solutions when things go awry. As a result, they are 65% more likely to be high-performing.

Encouraging accountability involves setting clear expectations, providing constructive feedback, and recognizing the efforts and contributions of team members. It encourages members to take ownership of their roles, which in turn drives productivity and moves the team closer to achieving its objectives.

3. Collaboration is Key

Any leader looking to create a winning team needs to know the importance of collaboration. Collaboration is teamwork — employees pool their skills, knowledge, and resources toward achieving common goals. In a collaborative environment, ideas are shared freely, encouraging an atmosphere of innovation and creativity. It also enables problem-solving, as different perspectives can lead to unique and effective solutions.

Entrepreneurs can encourage open communication, promote diversity, and create a safe space for idea-sharing and constructive criticism. Ultimately, effective collaboration contributes to improved team performance, increased engagement, and enhanced job satisfaction.

4. Lead by Example

As a leader, it’s essential to model the behavior that you want to observe within your team. As a leader, your actions, decisions, and demeanor set the tone for the entire team. When you display dedication, integrity, and accountability, you inspire your team to do the same.

5. Grow Together

Growing together involves nurturing shared visions, learning collectively, and evolving as a unit. It’s about setting both individual and team growth goals, and supporting each other in reaching them. This mutual growth encourages unity, increases competence, and strengthens the bond within the team.

By investing in each other’s growth through continual learning, feedback, and mentoring, teams not only enhance their skills but also create a supportive culture that fuels success. A team that grows together, and thrives together.

Create a Shared Scoreboard

6. Create a Shared Scoreboard

Creating a shared scoreboard is a strategy that promotes transparency and alignment in a team setting. This scoreboard serves as a visual representation of the progress within the team toward their shared goals. It provides a real-time snapshot of where the team stands, helping identify successes, areas of improvement, and gaps that need to be addressed.

Workplace statistics reveal that teams that use scoreboards have a 20% increase in performance. By implementing a shared scoreboard, leaders can encourage accountability, boost performance, and encourage a culture of continuous improvement.

7. Encourage Team Communication

Encouraging team communication is instrumental in building a strong, effective team. Communication forms the backbone of any team – it fosters collaboration, enhances problem-solving, and ensures everyone is aligned with the company objectives.

Open and effective communication also creates a supportive atmosphere where ideas are freely exchanged, fostering creativity and innovation. This could include regular team meetings, digital communication platforms, or an open-door policy. By doing so, leaders can build trust and pave the way for overall team success.

8. Create Your Team’s Culture

Creating a successful team culture goes beyond just defining a set of values. It’s about encouraging an environment that encourages those values to thrive. A winning team culture is characterized by mutual respect, transparency, and a shared vision. It’s a nurturing space where individuals feel valued and motivated to contribute their best.

As a leader, you can cultivate this by modeling the desired behaviors, acknowledging good work, promoting team-building activities, and encouraging open communication.

9. Appreciate Your Team

Showing appreciation to your team is not just a nice-to-do, it’s a must-do for any successful leader. Recognizing and valuing the contributions of your team members encourages a positive work environment and boosts morale. It sends the message that you see, value, and appreciate their efforts, which can lead to increased engagement and productivity.

As a leader, make it a point to celebrate both individual and team achievements, offer words of encouragement, and provide constructive feedback. This simple act can have a profound impact on team dynamics and overall success.

10. Be a Team Member

Being a leader doesn’t exclude you from being part of the team. On the contrary, great leaders understand the importance of rolling up their sleeves and working alongside team members when necessary.

This is about being hands-on, understanding the challenges your team faces, and actively contributing to solutions. It’s also about showing empathy, understanding, and respect towards each team member’s role.

When you step into their shoes, it not only boosts team morale but also encourages trust and respect.

11. Celebrate Success

Did you know? According to a study by Bersin & Associates, companies that recognize employee performance outperform those that don’t by a staggering 30%!That’s why it’s crucial to make it a habit to acknowledge victories, celebrate milestones, and appreciate the effort. Every success, no matter how small, brings your team one step closer to their ultimate goals.

These moments are more than just celebrations. They serve as powerful motivation, boosting morale, and encouraging a sense of pride and ownership in the team’s work. It’s also an opportunity to reflect on the successful strategies employed, reinforcing these practices for future initiatives.

12. Support Risk-Taking

Supporting risk-taking within a team is an integral aspect of strong leadership. It’s about nurturing a work environment that encourages innovation, creativity, and stepping outside the comfort zone. While not all risks pay off, the act of taking risks itself promotes learning and growth, both at an individual and team level. It also leads to innovative solutions that can propel the business forward.

Encouraging team members to take risks, however, should be balanced with providing guidance and support to manage these risks. You can do this by creating a culture of open dialogue, validating and praising daring initiatives, encouraging learning from failures, and ensuring that risks are calculated and informed. In doing so, you are not only fostering a culture of innovation and growth but also building a resilient team capable of navigating the complexities of the business landscape.

13. Don’t Let “Failure” Derail Progress

Failure should not be seen as a roadblock to progress, but rather as a stepping stone towards success. In the realm of business, failures are inevitable and can provide valuable lessons and insights. Embracing failure as part of the journey can nurture resilience, innovation, and a growth mindset within your team.

By creating an environment where failure is not feared but seen as an opportunity for growth and learning, you can ensure that setbacks don’t derail progress but rather fuel the drive toward achieving the business objectives.

14. Evaluate Progress

Evaluating progress is a crucial leadership responsibility. It involves assessing both individual and team performance towards achieving set goals. As a leader, you should establish clear, measurable objectives, and regularly track progress against these benchmarks. This encourages accountability, fosters a sense of clarity, and provides an opportunity for constructive feedback and course correction when required.

In fact, a study by Leadership IQ found that 45% of employees don’t know if they’re doing a good job. Regular evaluation helps bridge this gap, ensuring everyone is aligned with the business vision, and understands their role in realizing it. Effective evaluation not only measures past performance but also lays the groundwork for future growth and success.

15. Continuous Learning

Continuous learning is the key to unlocking business growth and ensuring success. It’s all about seeking out knowledge, skills, and experiences that elevate our professional performance and personal development. In a world of ever-evolving technologies and trends, the ability to learn and grow becomes our secret weapon.

As a strong leader, cultivating a winning mentality through continuous learning within your team ignites innovation, boosts adaptability, and enhances job satisfaction. It’s about nurturing curiosity, creating opportunities for professional growth, and embracing a growth mindset.

According to a study by Deloitte, companies that prioritize continuous learning are a whopping 46% more likely to be the pioneers in their markets. This demonstrates a clear link between learning and gaining a competitive edge. So, let’s shift our mindset: Continuous learning isn’t just an option; it’s a vital strategy for long-term success. Let’s embrace the journey of growth and unlock our full potential!

A message from Brad:

Hey there, I hope these blogs, along with my webinars and video series have helped guide you through your entrepreneurial journey thus far.

If you enjoyed this blog on Building a Winning Team, then I’d encourage you to watch this FREE training module from my video training program I call, 30X Business.

30X Business is my 30-day training program where I share the most hard-won business principles that I’ve personally developed, measured, and tested in my 30 years of experience building multiple 7-figure businesses and advising thousands of business owners.

For a LIMITED time and as a preview into what’s inside the program, the 6 Keys to a Winning Team module will be available for you to view.

In this free module, I walk you through the exact 6-point framework that’s helped me and thousands of my students find, develop, and keep a successful team.

Once you’ve finished this module, you can click HERE, where you’ll be able to get lifetime access to the full program.

Your business is the true backbone of the economy and I want to do everything to help you survive and thrive through this time. I hope you find this helpful.

– Brad


How do you identify the right talent for your team?

Identifying the right talent for your team involves a multifaceted approach. Firstly, it requires a clear understanding of the skills, knowledge, and attributes needed for the role. This requires a thorough job analysis to identify the key competencies required. Additionally, you should consider the alignment of the candidate’s values with the company’s culture and values.

This can be evaluated through behavioral interview techniques and by asking questions that reveal their personal values and motivations. Moreover, consider the potential for growth. An ideal candidate should not only meet the current needs of the role but also have the potential to grow and adapt to the role and the organization. A candidate who meshes well with your existing team may enhance team dynamics and contribute to overall productivity.

What is the mindset of a winning team?

The mindset of a winning team is characterized by a shared sense of purpose, a commitment to excellence, and a culture of continuous improvement. Such teams possess an unwavering belief in their collective abilities and demonstrate resilience in the face of challenges. They value diversity, recognizing that different perspectives can drive innovation and problem-solving.

A study by the Harvard Business Review reveals that teams with a growth mindset are more likely to embrace challenges, persist in the face of setbacks, see effort as the path to mastery, learn from criticism, and find lessons and inspiration in the success of others. The result is a high-performing team that continuously learns, grows, and strives to exceed their own performance benchmarks. A winning team is not just about achieving immediate goals, but about setting the stage for sustained success and ongoing growth.

How do you maintain a winning team when faced with team member turnover?

Maintaining a winning team amidst team member turnover requires a proactive and strategic approach. First, cultivate a strong and positive team culture. This not only improves team cohesion but also buffers against the disruption caused by turnover. Next, ensure a smooth transition for both the departing and incoming members.

Upon a member’s departure, take the opportunity to gather insights on their experience, using it to identify areas of improvement. On the other hand, for incoming members, implement a structured onboarding process to accelerate their integration into the team and the company culture. Additionally, it’s important to communicate openly with your team about changes and provide reassurance during transitions.

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