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Brad Sugars talks about his new modern business handbook Pulling Profits Out of a Hat!

Success in business is often about the amount of concrete workable principles you can apply. There are a lot of theories out there about how to succeed, and most of them are unproven. Too many CEOs and business owners use the spaghetti method: you know, the one where you throw anything and everything at the wall and see what sticks. The problem is, most everything does not stick. It slides down the wall onto the floor.

But authors and entrepreneurs Brad Sugars and Monte Wyatt are aiming to change the business world with a strategy for proven success which is outlined in their book “Pulling Profits” due out in April. The pair agreed to sit down with us for a brief interview.

What follows is and Q & A with the authors.

Question: Tell us a little bit about the book. What makes “Pulling Profits” different from other business books?

Answer: “Pulling Profits” is a quintessential modern business handbook that breaks down the strategies and disciplines that will help any business grow exponentially, and details how business owners can work to get out of their own way.

Question: The concept seems simple but revolutionary in thinking. How did you come up with the idea for the book?

Answer: It all started with a simple conversation. We (authors Brad Sugars and Monte Wyatt) were talking about how many people comment on how companies like Apple and Ikea seem to make money like magic.

“I immediately said it’s not magic, it’s a simple formula. And if you understand it, you can do it too, even if you’re a small business,” Sugars said.

In that moment, “Pulling Profits” was conceived.

Question: The book is described as a handbook. Can you elaborate?

Answer: It is a modern business handbook that breaks down the strategies and disciplines that will help you grow any business exponentially. As we said before, it’s about helping people get out of their own way.

Question: What can readers expect to glean from the book?

Answer: This approximately 370-book is a roadmap for exponential growth filled with give simple disciplines that will allow any business owner to succeed. Too many business owners believe that plateaus in business are inevitable. The amazing concepts in this book dare entrepreneurs, executives, and CEOs to embrace consistent growth and overcome the self-limiting mindsets that scream that anything less is acceptable.

Through the five disciplines outlined in this book, we hope that we are changing lives. It’s truly groundbreaking stuff. We are hearing that people are buying copies not just for themselves, but for their entire teams. The principles are that impactful, that profound.   

Brad's latest book debuts in April.

Order today or wherever fine books are sold.


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