Self-Serving Bias: How to Identify and Overcome the Tendency

Self-Serving Bias: How to Identify and Overcome the Tendency

Let’s talk about a sneaky little bugger that tends to creep into our business decisions without us even noticing—the self-serving bias. This tricky type of cognitive bias has a knack for making us attribute our wins to our own skills and hard work, but when things go south?

Well, surely that’s someone else’s fault or just plain bad luck, right? Sound familiar? Don’t worry; it’s a natural tendency we all possess to some degree. But as business owners seeking to do better, recognizing and overcoming this bias is crucial. Why, you ask? Stick around, and we’ll delve into the crux of the matter together.

What is Self-Serving Bias In Psychology – Definition

Self-serving bias is a cognitive bias where individuals attribute positive outcomes to their abilities and efforts but place the blame for negative outcomes on external attributions or sheer ill luck.

This type of attribution bias reveals itself in phrases like, “I aced that project because of my unmatched skills and dedication,” and, “That proposal fell through because the client just didn’t get it, not because of any shortcomings on my part.” It’s a classic “heads I win, tails you lose” scenario, where we’re the perpetual heroes of our narratives, and any villains that exist are outside forces beyond our control.

Examples of Self-Serving Bias

Self-serving bias is a common cognitive tendency that influences individuals’ perceptions and attributions, shaping the way they interpret events in a manner that often preserves a positive self-image. These examples will help illustrate how the self-serving attributional bias can subtly infiltrate our daily business operations and decision-making processes.

  • Business Profits. Imagine your business has seen a remarkable profit surge in the last quarter. You happily attribute it to your strategic acumen and leadership prowess. Fast forward to the next quarter when profits plummet, suddenly, it’s the sluggish economy, the competitor’s underhanded tactics, or a team member’s poor performance – anything but your own decisions or actions.
  • Employee Performance. Consider an instance where an employee you’ve trained bags a major deal. You pat yourself on the back, crediting your stellar coaching skills for the victory. But, when the same employee fails to secure another deal, you’re quick to blame his incompetence, ignoring the role your guidance (or lack thereof) might have played.
  • Product Launch. Picture launching a new product that becomes a market sensation. You’re likely to chalk up its success to your innovative ideas and flawless execution. However, if the same product tanks in the market, the blame quickly shifts to external factors – perhaps the market wasn’t ready for such an innovative product, or maybe the marketing team failed to create buzz.

Why Does Self-Serving Bias Occur - Brad Sugars

Why Does Self-Serving Bias Occur?

As we’ve said, self-serving bias is the tendency to attribute our successes to internal, personal factors, and our failures to external, situational factors. And since this can easily creep up into our business lives, it’s important to understand why people engage in self-serving bias. Why are we, as humans and business owners, predisposed to it? Let’s peel back the layers of the human psyche and delve into the underlying reasons behind this social psychology phenomenon.

Fundamental Attribution Errors

Fundamental attribution error is the tendency to attribute other people’s behavior to their character or personal traits while ignoring the potential influence of situational factors. So, when someone goofs up, our first instinct is to point fingers at their competence or carelessness, neglecting the idea that external factors might have played a role in their slip-up.

For example, if a colleague misses a deadline, the fundamental attribution error might lead us to think, “She’s always so disorganized and irresponsible,” instead of considering potential external causes, such as family emergencies, health issues, or an overburdened workload.

Self-Esteem

Another key player in the manifestation of self-serving attribution bias is the universal desire to maintain and enhance our self-esteem. As humans, our self-worth is often tied to how successful we perceive ourselves to be. Admitting our failings can bruise our ego and self-image while attributing successes to our abilities boosts our confidence and sense of self-worth. Hence, when faced with failures or setbacks, our instinctive defense mechanism kicks in, leading us to externalize blame to protect our self-esteem.

For instance, if your marketing campaign didn’t drum up the expected response, instead of admitting potential shortcomings in your strategy, you might attribute the failure to the target audience’s lack of sophistication or the advertising platform’s inefficiency. This externalization allows you to safeguard your self-perception, reinforcing the belief that you are competent and successful. Understanding this tendency can help you navigate towards a more balanced perspective, acknowledging your role in both successes and setbacks and ultimately leading to more effective decision-making in your business.

Locus of Control

Locus of control, a concept cooked up by Julian Rotter in the psychological realm, really comes into play when we’re talking about self-serving bias. If someone’s got an internal locus of control, they’re the ones who think they’re calling the shots and usually give credit to their actions. On the flip side, those rocking an external locus of control believe that fate, luck, or other people are the real MVPs steering their life’s ship.

On the flip side, when faced with setbacks, our locus of control tends to shift externally. We attribute the failure to circumstances beyond our control, safeguarding our self-image and preserving self-esteem. Essentially, self-serving bias comes into play as we selectively attribute success internally and failure externally, maintaining a positive view of ourselves.

Motivational Factors

Self-serving bias is also influenced by motivational factors. Our internal motivations and desires fuel how we perceive and interpret both our successes and setbacks. The drive to succeed and be seen as competent and praiseworthy significantly influences our tendency to internalize successes. Conversely, the desire to avoid failure and the associated feelings of disappointment, embarrassment, or guilt, push us to externalize failures.

Consider a sales call that didn’t go well. Instead of acknowledging a possible lack of preparation or ineffective communication on your part, you might blame the prospective client’s unresponsiveness or the poor network connection. Here, your motivation to maintain a self-perception of competence and success fuels the self-serving bias.

Age and Sex

The relationship between age and self-serving bias is a bit of a puzzle. In the younger crowd, especially during the teenage and early adult years, there’s often a cocktail of high self-esteem and a strong hunger for self-affirmation. This combo can make them more prone to self-serving bias, leaning towards taking credit for wins and pointing fingers outward for losses. Yet, as folks grow up and gather life experiences, they tend to get a better grip on their strengths, weaknesses, and the impact of external factors, potentially putting the brakes on the self-serving bias.

Now, when it comes to the role of gender in self-serving bias, things get a bit murky. Some studies throw in the idea that men might be more susceptible to this bias, driven by societal expectations that push them to be assertive and competitive. This societal nudge could lead men to play up their victories and downplay the times they miss the mark. On the flip side, women, influenced by norms that value modesty and teamwork, might be less inclined to embrace the self-serving bias.

Cultural Influences

A review of cultural differences in the self-serving attributional bias shows that in individualistic societies, such as the United States and many Western European countries, there’s a strong emphasis on personal achievements and individual merit. This cultural backdrop often leads to a more pronounced self-serving bias, as individuals are more likely to attribute successes to personal attributes and failures to external circumstances. This pattern reinforces the cultural value placed on personal accomplishment and the drive for individual success.

On the other hand, collectivist societies, commonly found in Asia, Africa, and South America, place greater emphasis on group harmony and shared responsibility. In these cultures, failures might be internalized to maintain group cohesion and protect interpersonal relationships, while successes might be attributed to the group or external circumstances, minimizing individual pride. Thus, the self-serving bias might be less pronounced or may even manifest differently in collectivist cultures.

Impact of the Self-Serving Bias?

The impact of self-serving bias in regard to your business, and indeed on your personal life, can be profound. Looking at the bright side, it gives a good boost to self-confidence and helps cultivate a positive mindset – qualities that are pretty crucial for business owners dealing with the everyday challenges of the entrepreneurial ride. But, here’s the catch: if you don’t give it a nod and keep it in check, self-serving bias can also steer things toward disastrous outcomes in the workplace.

For instance, it can result in an inability to learn from failures, as you’d always be pointing fingers elsewhere instead of looking inward for improvements. A culture of blame could potentially develop within your organization, stifling creativity and innovation as team members become more focused on avoiding blame rather than striving for success.

Moreover, it could lead to overconfidence, causing you to take unnecessary risks or make poor decisions under the misguided belief of personal infallibility. This might also result in a lack of empathy and understanding towards your team members when they encounter challenges or make mistakes.

positive organizational culture

How to Identify and Avoid the Self-Serving Bias

Now that we’ve dived deep into grasping the ins and outs of the self-serving bias, let’s switch gears and explore how we can spot it and put the brakes on this natural yet potentially troublesome inclination.

As business owners, being able to recognize our biases and taking action to sidestep them is key to nurturing a positive organizational culture, making well-balanced decisions, and, in the end, propelling our businesses toward success. Let’s dig into some practical strategies you can use to spot and avoid the self-serving bias.

Consider Both Internal and External Factors

When assessing your achievements and failures, it’s crucial to take into account both internal and external factors. Internally, consider your skills, knowledge, effort, and attitudes, and how they contributed to the outcome. Were you well-prepared? Did you put in your best effort? Externally, examine the circumstances and conditions under which you worked. Were there any uncontrollable factors that affected the outcome?

By consciously considering both aspects, you’re more likely to develop a balanced view, enabling you to learn effectively from both victories and setbacks. This balanced perspective can help you to keep the self-serving bias in check, leading to better decision-making and continuous improvement within your business.

Learn to Give Others Credit

In an entrepreneurial journey, you are seldom a lone ranger. Your team’s contributions are integral to your success, and acknowledging their role helps to foster a positive work environment. Recognizing others’ efforts and giving credit where it’s due can minimize the self-serving bias. It fosters a sense of shared accomplishment and encourages teamwork, driving your business towards its goals.

Always keep in mind that every success, whether it’s a major triumph or a small win, is the result of a team effort. When you’re basking in the glory of a victory, take a moment to shine the spotlight on the contributions of your team members. Not only does this lift their spirits, but it also nurtures a culture of mutual respect and appreciation in your organization, acting as a check against the self-serving bias.

Find Opportunities in Mistakes

Mistakes, far from spelling doom, are more like a treasure trove of learning opportunities. When things take a wrong turn, resist the urge to play the blame game and avoid falling into the self-serving bias trap. Instead, see these moments as a golden chance to grow and evolve. Rather than pinning your failures on external factors, take a good, honest look at what went awry and why.

Approach the situation with objectivity, pinpoint the missteps, and ponder what could be done differently in the future. This isn’t about being overly critical of yourself for making mistakes; it’s about recognizing that failure is a natural part of the entrepreneurial journey. It’s through these blunders and hiccups that you can unearth valuable lessons and insights that have the power to propel your business forward.

Avoid Making Quick Judgments

In the fast-paced world of business, it can be all too easy to make snap judgments, especially when things don’t go as planned. However, rushing to conclusions often feeds the self-serving bias, as we instinctively seek to attribute failure to factors beyond our control.

Instead, cultivate patience and allow yourself the time to analyze situations comprehensively. Rather than jumping to conclusions, gather all the facts and reflect upon them objectively. Review the circumstances surrounding both your successes and failures. This thoughtful process helps you make well-informed decisions and prevents the self-serving bias from clouding your judgment.

Practice Self-Acceptance

Getting comfortable with who you are is a crucial move in tackling the self-serving bias. As entrepreneurs, it’s vital to recognize our humanity and imperfections. Celebrate your strengths, sure, but also own up to your weaknesses. It’s perfectly fine not to have all the answers and to stumble along the way.

When you truly accept yourself, taking responsibility for your actions—whether they lead to success or a bump in the road—becomes much more straightforward. Self-acceptance brings in a dose of humility and helps keep that self-serving bias in check. It opens up your mind, keeps the learning and growing process alive, and builds resilience for those tough moments.

Practice Self-Compassion

Adding a touch of self-compassion to the mix is a key move to tackle the self-serving bias. As business owners, we often set the bar high, and it’s easy to slip into self-criticism when we don’t quite hit the mark. But, here’s the thing—everyone makes mistakes and faces setbacks. Instead of giving yourself a hard time, try responding with a bit of kindness and understanding.

So, acknowledge those feelings, but don’t let them define you. Treat yourself with the same gentleness you would offer a friend going through a similar situation. This compassionate approach not only helps you navigate failure in a healthier way but also keeps the self-serving bias in check by allowing you to confront your slip-ups. After all, mistakes are like a golden ticket to learning, growing, and becoming even better leaders.

Reduce Self-Criticism

Often, our largest critic is ourselves. We may find ourselves in a cycle of negative self-talk, which not only dampens our spirit but also feeds the self-serving bias. It’s essential to break free from this habit. Start by observing your inner dialogue. Are you being too harsh on yourself? If so, instead of attributing negative thoughts, adopt positive affirmations.

Direct your attention to your strengths and accomplishments, not just your shortcomings. Realize that failure doesn’t define your worth; it’s more like a stepping stone on the path to success. Mastering the art of quieting your inner critic sets the stage for a healthier mindset, enhances your ability to bounce back from setbacks, and acts as a buffer against the self-serving bias by encouraging a more well-rounded perspective on your performances.

Self-Serving Bias - Brad Sugars

7 Tips on Overcoming Self-Serving Bias in the Workplace

As we navigate through the complexities of business ownership, it’s evident that overcoming the self-serving bias is a continuous journey, not a one-time task. It takes consistent effort and conscious awareness to keep this bias in check. To further assist you on this journey, we’re sharing seven practical tips that can help you actively combat the self-serving bias in your workplace.

1. Build Self-Awareness

The initial and arguably most crucial step in overcoming self-serving bias is to build self-awareness. This means developing an understanding of your thought processes, emotions, and reactions. Begin by keeping a close eye on your thoughts, especially in moments of success or failure. Are you inclined to credit your skills for success and blame external circumstances for failure? If that sounds familiar, you might be caught in the self-serving bias trap.

As you become more attuned to your thoughts and attitudes, you can begin challenging these biased notions and substituting them with more balanced perspectives. While it’s okay to acknowledge your achievements, it’s equally crucial to hold yourself accountable for mistakes. Engaging in ongoing self-reflection and seeking feedback from others can contribute to building this awareness, fostering a healthier and more objective view of both yourself and your performance.

2. Create a Coaching Culture

Creating a coaching culture in your workplace is an effective strategy for combating self-serving bias. This involves fostering an environment that encourages continuous learning, open communication, and constructive positive and negative feedback. Instead of attributing failures to external factors, employees are encouraged to take ownership of their actions and learn from their mistakes.

A coaching culture promotes a growth mindset, where challenges are viewed as opportunities for improvement rather than setbacks. Moreover, it supports the development of emotional intelligence, allowing individuals to manage their emotions better and understand those of others. This culture shift requires a commitment from all team members, from leadership down, to embrace openness, feedback, and the willingness to learn and grow.

3. Aim to Develop Accuracy

The pursuit of accuracy is a vital tool in combating self-serving bias. This involves seeking out objective feedback, valuing facts over opinions, and striving for precision in our assessments. It necessitates setting aside our ego and confronting the sometimes uncomfortable truths about ourselves and our performance. When we aim for accuracy, we value truth over comfort and choose growth over stagnation.

Engaging in journaling serves as a beneficial practice to enhance self-awareness and precision. The next time you find yourself pointing fingers, whether at others or even yourself, consider jotting down a list of contributing factors from all perspectives. Reflect on what alternative actions you could have taken, acknowledging both areas for improvement and your strengths.

Similarly, explore what you wish others had done differently, alongside recognizing their positive contributions. By consciously attending to all causal attributions, not just the ones your mind naturally focuses on, you’ll foster a more well-rounded and balanced perspective.

4. Don’t Give Yourself All the Credit or Blame

Attributing every success to yourself and blaming external factors for all failures is a prime instance of self-serving bias. Instead, acknowledge the role of various factors in your business journey. Success often comes from a mix of your competencies, teamwork, and sometimes, a bit of good fortune. On the flip side, not all failures should be attributed to external circumstances.

Sometimes, they’re the result of misjudgments or weaknesses. The key lies in maintaining a balanced perspective. Learn to recognize the value of your team’s contribution to the success of a project, and equally, take responsibility when things don’t go as planned. This approach not only helps in mitigating self-serving bias but also strengthens team spirit and opens avenues for personal growth and development.

5. Look for Opportunities to Recognize Others

Recognizing the efforts and contributions of others is a powerful way to counteract self-serving bias. Often, we’re so focused on our role in a project or task that we overlook the efforts of others. Take a moment to acknowledge the hard work, ideas, and input of your team members.

Publicly praising their efforts not only boosts their morale but also helps them realize the collective nature of most successes. It encourages a culture of appreciation and respect, breaking down the ‘me versus them’ mentality that self-serving bias can foster.

6. Build a Culture of Feedback

Building a culture of feedback is essential in mitigating self-serving bias. It involves creating an environment where open, honest, and constructive feedback is encouraged and valued. Consider formalizing feedback mechanisms within your organization, such as performance reviews, team meetings, or feedback sessions.

Make it a habit to request feedback after completing a task or project. This provides an opportunity to gain diverse perspectives on your performance, rather than relying solely on your own potentially biased interpretations. Encourage your team members to do the same.

7. Take the Time to Evaluate Outcomes

Taking the time to assess outcomes plays a crucial role in overcoming self-serving bias. This involves delving deeply into the results of your efforts and examining the factors that contributed to them. It’s about stepping back and objectively analyzing whether your actions were the main drivers of success or if external factors played a significant role.

When integrated into your routine, this practice becomes a powerful tool for creating a more accurate picture of your abilities and achievements. It pushes you to confront both strengths and weaknesses directly. Incorporating this habit into your routine and encouraging your team to do the same can, over time, cultivate a culture of honest self-evaluation, lowering the chances of self-serving bias seeping in.

Negative Effects of the Self-Serving Bias

Negative Effects of the Self-Serving Bias

While the self-serving bias might initially seem like a harmless attempt to buffer our egos, its long-term effects on team dynamics, productivity, and personal growth can be detrimental. Below, we delve into the negative implications of this bias on your business, and why it’s critical to keep it in check.

Not Learning From Mistakes

Self-serving bias poses a significant threat to our capacity for learning. When we attribute failures solely to external factors, neglecting our own role, we miss out on valuable lessons. It’s crucial to recognize that every failure presents an opportunity for growth. It allows us to pinpoint what didn’t work and discover ways to enhance our approach.

However, if we persist in blaming others or circumstances, we’re essentially stuck in a cycle of repeating the same mistakes. It’s akin to navigating a maze with an exit sign, yet we’re too preoccupied blaming the maze to find the way out. What’s needed is a culture that perceives mistakes as opportunities to learn and grow. Encouraging your team to embrace this mindset transforms setbacks into stepping stones for success. This way, we foster continuous learning and improvement without being hindered by self-serving bias.

Unresolved Conflict

Unresolved conflict is a damaging effect of self-serving bias. When we only attribute our successes to our efforts and blame external factors for failures, it can create resentment and disharmony within our teams. This can lead to unresolved conflict, as team members may feel unappreciated for their contributions or unfairly blamed for failures. The ‘us versus them’ mentality can worsen these conflicts, disrupting team harmony and impacting productivity.

To avoid such conflict, we need to recognize that our business’s successes and failures are a collective effort. It requires fostering a culture of open communication, where team members feel valued and comfortable receiving constructive criticism. We need to create a safe space where every team member feels heard and acknowledged. Encouraging such an environment not only helps resolve conflicts but also promotes a more collaborative, productive, and unbiased work culture.

Overconfidence

Overconfidence, often a byproduct of self-serving bias, can have significant repercussions for your business. When we consistently attribute successes solely to ourselves and distance ourselves from failures, we can start believing in our capabilities more than warranted. This unfounded confidence has the potential to cloud our judgment, leading to unnecessary risks and suboptimal decisions. For instance, an overly confident business leader might set unrealistic goals or make commitments they can’t fulfill, which can adversely affect the business in the long run. Overconfidence can disrupt planning, teamwork, and tarnish your reputation.

To counter this, it’s crucial to stay grounded, realistically assess your abilities, and embrace humility. Promoting self-evaluation and encouraging open feedback can serve as checks against overconfidence. Cultivate an environment where truth and reality are prized over chasing illusory success. This approach helps maintain a balanced perspective on both successes and failures, steering clear of self-serving bias and overconfidence.

Damage to Self-Image & Reputation

Allowing the self-serving bias to go unchecked can result in substantial reputational damage. Imagine this: if you consistently credit yourself for success and lay the blame for failures on external factors, it won’t be long before others catch on. Such behavior not only tarnishes your personal image but can also cast a shadow on your business’s reputation. Humility and accountability are qualities people value in leadership. Acknowledging your own mistakes, learning from them, and showcasing this growth speak volumes about your character. This approach not only earns respect from your team but also from clients and stakeholders alike.

Alternatively, a leader who refuses to accept responsibility for their actions and instead places blame elsewhere is likely to lose respect and trust. This can damage relationships with clients, stakeholders, and employees, all of whom play a vital role in the success of your business.

Lack of Growth and self-improvement

Self-serving bias can hinder personal growth and self-improvement. When we always attribute success solely to our efforts and push the blame for failures onto external factors, we essentially stunt our growth. It’s a simple truth that growth comes from acknowledging and learning from our mistakes.

Persistent denial of our role in failures can effectively sidestep the necessary self-reflection essential for growth. This avoidance can result in stagnation, hindering progress in both our personal and professional spheres. It’s vital to grasp that self-improvement is an ongoing journey, not a final destination.

True growth as individuals and leaders occurs when we embrace feedback, acknowledge our mistakes, and actively seek to learn from them. Establishing a culture that not only acknowledges but celebrates self-improvement and views learning from failures as a strength, not a weakness, is paramount. By fostering such a culture, we can eradicate self-serving bias and cultivate an environment that champions growth and continual improvement.

Self-Serving Bias and Depression

The impact of the self-serving bias extends beyond its effects on business and personal growth; it also holds implications for mental health, particularly in the context of depression. It’s widely recognized that individuals grappling with depression often exhibit a reversed version of the self-serving bias, commonly known as the self-blaming bias.

Unlike the conventional self-serving bias, where success is internalized and failure is ascribed to external factors, the self-blaming bias flips this script. It causes individuals to shoulder the blame for their failures while attributing success to external factors. This sets off a damaging cycle of self-blame, guilt, and diminished self-esteem, exacerbating feelings of depression.

Conversely, a robust self-serving bias can also contribute to the emergence of depressive symptoms. Consistently attributing success solely to personal efforts and shifting the blame for failures onto external factors can foster unrealistic expectations of perpetual personal success.

When faced with inevitable failure, this can lead to significant emotional distress and feelings of inadequacy. Therefore, it is essential to maintain a balanced perspective on success and failure, not only for professional growth and business success but also for mental well-being.

Promoting a culture of self-awareness, humility, and healthy self-evaluation can help keep the self-serving bias in check while fostering mental wellness. It’s important to remember that success and failure are not solely determined by internal or external factors, but rather a complex interplay of various elements.

Final Thoughts

Self-serving bias is a psychological phenomenon that we should all be mindful of. It has the power to cloud our judgment, hinder our growth, damage our reputation, and even impact our mental health. However, by cultivating self-awareness and humility, we can minimize its negative effects.

As entrepreneurs, it is crucial to foster a culture of accountability, grounded confidence, and continuous learning. acknowledge that failure is an integral part of success, an opportunity for growth rather than a setback to be blamed on external factors. By embracing this mindset, we create an environment that nurtures growth, promotes mental well-being, and ultimately propels our business forward.

FAQs

How does self-serving bias affect moral decision-making?

Self-serving bias refers to an individual’s tendency to attribute positive events to their character, but attribute negative results or events to external factors unrelated to themselves and their faults. It significantly impacts moral decision-making as it can distort our perception of what is right or wrong. When we are biased toward attributing our successes to ourselves and blaming failures on external factors, we tend to justify our questionable actions and decisions.

We might believe that we’re acting ethically, even when we’re not, simply because we view ourselves positively and attribute any negative outcomes to external circumstances beyond our control. This skewed perspective can lead us to make moral decisions that favor our interests, even at the expense of others. It’s crucial to be aware of this bias, as it can blind us to the true moral implications of our decisions. Striving for objectivity and seeking external perspectives can help mitigate the influence of self-serving bias on our moral decision-making.

What is the opposite of self-serving bias?

The opposite of self-serving bias is known as self-defeating or self-effacing bias. As the name suggests, people with this bias tend to attribute their successes to external factors and their failures to internal ones. In other words, if they succeed, they believe it’s due to luck or outside help, and if they fail, they blame themselves.

This biased perception can lead to a decrease in self-esteem and confidence, and may also contribute to mental health issues such as depression or anxiety. It’s important to strike a balance and avoid both extremes of self-serving and self-defeating biases, as both can be detrimental to our professional and personal lives.

How do you measure self-serving bias?

Measuring self-serving bias can be challenging due to its subjective and implicit nature. However, psychologists often employ experimental designs to detect its presence. One common method is to ask individuals to make judgments or decisions in hypothetical scenarios where success or failure is possible. After the outcome, individuals are asked to attribute the cause of the result. If they tend to credit their success to internal factors and attribute failures to external circumstances, a self-serving bias is likely at play.

A more direct approach involves self-report questionnaires designed to measure individual differences in the self-serving bias. These questionnaires typically include statements that individuals rate on a scale, indicating the extent to which they agree or disagree. Insights from these assessments can help identify the degree of self-serving bias and provide a foundation for interventions aimed at promoting a more balanced perspective. Remember, self-awareness is the first step towards mitigating this bias.

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