7 Ways to improve your SEO And Rank YouTube Videos in Google today

7 Ways to improve your SEO And Rank YouTube Videos in Google today

In this comprehensive guide, we’ll delve into the world of Mem Niyazi, an undisputed king of YouTube and a renowned SEO guru. With years of experience in the field, he’s sharing his 10 invaluable insights on how to improve your YouTube and Google SEO to achieve the heights of digital success. Mem Niyazi knows what it takes to climb the ladder of success, having earned a place among the top 25 video marketers globally and teaching thousands the secrets of SEO.

In this article, we’ll break down Mem Niyazi’s “YouTube Content Success” Formula and explore his steps to guide you towards happiness, passion, and dedication in your digital endeavors. Mem’s journey from an aspiring content creator to an SEO maestro is inspiring, and his lessons are a beacon of light for those seeking success. So, let’s embark on this journey of discovery in the digital landscape.

About Mem Niyazi

As one of the top 25 video marketers worldwide and the founder of a thriving YouTube agency, Mem has a wealth of knowledge and experience. He’s not only achieved success but also learned how to sustain it. With his unwavering dedication and a remarkable ability to transform failures into stepping stones, Mem Niyazi is the perfect guide to achieving success in life and business. He shares his Success Formula in Brad Sugars’ show The Big Success Podcast.

Why Learning the Most Important Lessons for Success Matters

Understanding the most important lessons for success is vital for anyone seeking to thrive in life. Success is not handed to us on a silver platter; it requires effort, commitment, and a firm grasp of essential principles. Learning these critical skills and qualities positions you on the road to success and keeps your motivation burning brightly.

Moreover, those who invest in learning these lessons gain a significant edge over their peers who neglect this opportunity. Armed with the right strategies and techniques, you’ll outpace the competition and make informed decisions that propel you toward your goals efficiently. Embracing these lessons is your key to a greater chance of realizing your dreams and ambitions. 

First, let’s take a look at how you can create success in your life. 

Mem’s 6 Ways To Create Success in Life

1. Find What Makes You Happy and Do It Unapologetically

The foundation of your journey towards success is built upon your happiness. Start by identifying the activities that truly ignite your joy and sense of fulfillment. Make a list of these activities and integrate them into your daily life. Whether it’s cooking, art, writing, or any other passion, dedicate time to what brings happiness to your soul.

Crucially, when you’ve pinpointed your sources of joy, embrace them without guilt or apology. Don’t let the opinions of others dictate your choices. Pursue activities that nourish your spirit and invigorate your soul. Take risks and step outside your comfort zone when something excites you – this is often where the best opportunities reside. Finding your happiness and pursuing it unapologetically is a vital cornerstone on the path to success.

Remember, we all possess unique passions and interests. Don’t be afraid to step into the unknown; that’s where personal growth happens. While pursuing your passions, also practice self-care. Taking breaks and prioritizing your mental well-being are essential to keep the journey enjoyable, minimizing stress and anxiety.

2. Put in the Hard Work and Reps Where Others Won’t

Success is synonymous with hard work and dedication. To triumph, you must be prepared to invest the extra effort and time where others hesitate. This might involve late nights, early mornings, and going above and beyond the norm. Be willing to embrace new challenges, continually push your limits, and have the perseverance to stay in the game for the long haul. Success often takes time and results from consistent, incremental progress.

While pursuing your ambitions, don’t forget to prioritize self-care and mental health. Success is not a guarantee of happiness, so it’s crucial to maintain a balance in life. Take time for relaxation, eat well, exercise, and ensure you get enough sleep. Caring for your mental and physical health is integral for reducing stress, boosting energy levels, and maintaining clarity and focus.

3. Recognize and Seize Opportunities

Recognizing and seizing opportunities is a pivotal aspect of achieving success. To identify opportunities, you need to stay informed about current trends in your field and understand your goals. Stay aware of the resources available to you, be prepared to take action, and recognize openings as they appear.

Seizing opportunities requires dedication, hard work, and a willingness to take risks and make sacrifices. To maximize your success, stay focused on your goals and act with confidence. While doing so, remain conscious of the potential challenges and be adaptable and open to new ideas.

Developing the skill to recognize and seize opportunities takes time, an open mind, self-awareness, and the ability to make quick decisions. It’s a critical element of your path to success.

4. Dedicate Yourself to Your Passion

Dedication to your passions is an essential ingredient in the recipe for success. Passion is what drives you to put in the hard work, persevere through challenges, and remain in the game. Dedication may look different for everyone, but it shares a common thread of diligent effort in pursuit of success.

Being willing to put in the hard work and reps, even when faced with difficulties, is crucial. Trust in your ability to improve over time, view failure as a stepping stone to progress, and infuse your work with a sense of passion. When your heart is in what you do, you’re more likely to stay engaged and eventually reach your goals.

5. Learn by Doing and Apply Knowledge

Learning by doing and applying knowledge is a cornerstone of success. To put this into practice, it’s crucial to comprehend the material you encounter and put it into action. Start with tasks that match your current skill level and progressively take on more complex challenges. Understand the concepts, practice them, and apply them in real-life situations. This approach enhances your understanding and effectiveness.

Moreover, self-reflection is vital. Identify your mistakes and use them as stepping stones for improvement. Embrace new challenges to push your skills to the next level, and always be open to different perspectives. Request feedback to identify areas that need improvement.

Continuous learning and applying knowledge should be part of your regular routine, fostering proficiency, creativity, and a deeper understanding of the material.

6. Embrace Failure and Use It to Learn

Failure is not an endpoint but a stepping stone on the path to success. Embrace it, learn from it, and use it to grow. Understand why things went wrong and how they can be avoided in the future. Reflect on both your mistakes and successes to improve your future performance.

Failure is often a sign that you’re pushing yourself and striving for excellence. It’s an opportunity to learn, adapt, and refine your strategies. Instead of viewing failure negatively, consider it a valuable teacher that helps you recognize your strengths and weaknesses.

Courageously embracing failure is a testament to your tenacity and determination. It’s a vital part of the journey, not a defeat. Use it as a tool for growth and self-improvement.

Now that we’ve explored Mem’s valuable success tips, let’s pivot to discover how these principles can be applied to enhance your YouTube and Google SEO efforts. Just as Mem emphasizes finding your passion, embracing hard work, and learning from failures to achieve success, these principles hold true in the realm of SEO.

Whether you’re creating engaging videos to rank higher on YouTube or optimizing your content to gain visibility on Google, passion and dedication are your driving forces. The key to YouTube and Google SEO lies in recognizing opportunities, targeting the right keywords, and continuously learning and adapting – much like the principles Mem highlighted for success. So, let’s delve into seven essential tips to boost your SEO and conquer the digital landscape.

Optimize Your Video and Learn How SEO Works 

SEO, or Search Engine Optimization, is the strategic process of fine-tuning your online presence to secure top rankings on search platforms like Google and YouTube. Similar to Mem’s wisdom in the pursuit of happiness, SEO starts with identifying the right search terms that people use to find content. It’s about crafting your content meticulously to match these search terms while maintaining the quality and value of your material. Just as Mem advocates dedicating yourself to your passions, SEO requires hard work, as you aim to rank a video or webpage on the coveted first page of search results.

Like Mem’s advice on embracing failure, SEO often involves experimenting with different strategies to align with the ever-evolving search algorithms. By recognizing and seizing opportunities, such as targeting the right keywords and researching competitors, you can improve your chances of showing up on the first page when people search for specific topics. In essence, SEO is your digital compass to navigate the vast online landscape and rank your content where people are already looking.

What is YouTube SEO on my YouTube Channel?

YouTube SEO, or YouTube Search Engine Optimization, is the process of fine-tuning your videos and channel to secure higher rankings in YouTube’s search results and to boost organic search traffic. This method involves implementing a range of strategies, including thorough keyword research, crafting captivating video titles and descriptions, incorporating pertinent tags and categories, designing visually appealing thumbnails, and actively engaging with your audience by encouraging likes, comments, and shares.

By understanding how SEO works and applying these YouTube SEO tips, you can enhance the discoverability of your new videos, help your YouTube content appear not only on YouTube but also in Google’s search results, and elevate your channel to new heights, reaching a broader audience of potential viewers. It’s an indispensable practice for content creators aiming to augment their presence and influence on the platform.

Can I rank YouTube Videos higher with Video SEO?

Absolutely, your YouTube video can rank high with the right strategies. As Mem emphasizes the importance of dedicating yourself to something you’re passionate about, the same applies to your video content. Find your niche, create engaging and informative videos, and optimize them using proper SEO techniques. Target the right keywords and conduct competitor research to understand what works.

Just as Mem encourages embracing failure as a learning opportunity, don’t be discouraged by initial setbacks; learn and improve. Google and YouTube algorithms are designed to recognize well-structured, valuable content with captivating titles and thumbnails, which aligns with Mem’s tips. So, yes, your video can indeed rank high and attract the viewership it deserves.

How Do YouTube Videos on Google Rank Higher in Search?

To rank your YouTube video high on Google, you need to optimize it effectively. Start by conducting keyword research to identify the most relevant and high-traffic keywords related to your video content. Craft a concise yet compelling title for your video, keeping it under 70 characters for Google and under 60 characters for YouTube to avoid truncation. Create an engaging thumbnail that entices viewers to click. In the video description, provide a detailed summary of your content and include relevant keywords.

Use appropriate tags and categories, and consider adding accurate transcriptions or subtitles. Promote your video on various platforms and encourage user engagement through likes, comments, and shares. Consistency in producing valuable content and implementing Mem’s success tips will further boost your chances of ranking your YouTube videos higher on Google and attracting more traffic.

Finding the Right Keyword

Finding the right keyword is a pivotal step in SEO. It involves thorough research to identify terms and phrases relevant to your content that have a balance between search volume and competition. By selecting the right keywords, you can increase the chances of your content ranking higher in search results and attracting the right audience to your website or YouTube videos in Google.


7 Ways To Rank YouTube Videos in Google with YouTube SEO

If you’re a content creator or marketer, you understand the importance of SEO (Search Engine Optimization) when it comes to gaining visibility on platforms like YouTube and Google. SEO is the key to making your content discoverable, attracting more viewers, and ultimately growing your audience. In this blog, we’ll explore seven effective strategies to enhance your SEO and increase your online presence.

1. Conduct Comprehensive Keyword Research

 In the digital realm, targeting the right keywords and researching your competitors is a fundamental aspect of SEO success. This process involves identifying keywords you can realistically rank for, often utilizing tools like keywordtool.io to discover these terms. Once you’ve found these keywords, research your competitors who are already ranking for them to uncover their techniques.

Analyze their content, the length of their articles, their headlines, and the keywords they incorporate. This research will inform your strategy, helping you create content that’s on par with or superior to what’s already ranking. Ensure your content is relevant to the keywords, well-structured, and engaging, with images and videos that captivate your audience.

Optimizing your content around keywords is essential for SEO success, as it increases your visibility in search engine results. Keep in mind that search engine algorithms evolve, so maintaining up-to-date and reader-friendly content is a continuous process. By targeting the right keywords and understanding your competition, your SEO efforts will yield the best results.

2. Optimize Your Titles

The title of your video plays a crucial role in getting your videos to rank and attract more traffic on Google and YouTube. It’s one of the initial elements potential viewers come across, so it needs to be both captivating and loaded with keywords that precisely represent your content.

When crafting your video title, aim for conciseness, keeping it under 60 characters for YouTube to avoid truncation, while Google offers a bit more room at around 70 characters. An effectively structured title can make a substantial difference in enhancing click-through rates, ultimately influencing your videos’ positions on Google and YouTube through the YouTube algorithm.

3. Create Eye-catching Thumbnails

Within the YouTube platform, your video’s success depends on several factors, and one key element is your ability to rank your videos effectively. To achieve this, your thumbnails play a pivotal role as they are the visual calling cards of your content. Crafting custom-designed thumbnails that are not only visually appealing but also directly aligned with your video’s content is crucial. Using contrasting colors and adding relevant text can make your thumbnails stand out and grab the attention of potential viewers.

Many content creators tend to overlook this aspect of SEO, but in reality, a compelling thumbnail can be the guiding force that drives traffic from YouTube and even boosts your videos’ visibility in Google’s search results when optimized correctly with the help of tools like Google Keyword Planner and insights from YouTube Analytics.

4. Prioritize High-Quality Content

While SEO strategies undoubtedly provide a significant boost, the heart of your YouTube success lies in the quality of your content. It’s vital to deliver videos that are both informative and engaging and, if suitable for your content, entertaining as well. Longer videos often perform admirably, but remember that it’s the quality that surpasses quantity. Your primary objective should always revolve around sustaining your audience’s interest from the video’s beginning to its conclusion.

Crafting a structured outline or script can help you stay focused on your content’s message. In this manner, you not only enhance your chances of ranking your videos with the aid of YouTube tags and a well-optimized title but also ensure that your content exhibits what Google already values, thereby increasing its visibility on the search results page and assisting YouTube in promoting your videos.

5. Optimize Video Descriptions

To rank your YouTube videos in both Google and YouTube search results, optimize your video descriptions with the target keyword in the title and related keywords. Keep descriptions concise yet informative, incorporating links to social media and relevant resources. Understand that YouTube’s algorithm relies on tags, descriptions, and user engagement metrics, so encourage likes, comments, and longer viewer retention.

Stay updated on YouTube SEO tips and algorithm changes to improve your chances of driving more traffic to your video content from both platforms. By following these best practices, you can increase your visibility and rank higher in search results.

6. Use Tags and Categories Wisely

Accurate tagging and categorization are essential for optimizing your YouTube videos for both Google and YouTube search results. To rank higher and improve visibility, choose relevant tags and the most fitting category for your video. This careful categorization not only helps when people browse content by category but also aids search engines in ranking your content, driving more organic traffic to your video.

It’s critical to understand that YouTube uses distinct algorithms, including its search algorithm, which values factors like video engagement and watch time. So, when selecting tags and categorizing, consider your target keyword, video title, and the viewer’s perspective. This knowledge, combined with a strategic approach to YouTube SEO, can help you rank your videos effectively and increase traffic, ultimately allowing you to get more YouTube views from Google and YouTube’s search results.

7. Encourage Viewer Engagement

Finally, engage your audience and build a community around your content. Encourage viewers to like, comment, and subscribe. These engagement metrics play a significant role in YouTube’s algorithm and can influence Google’s search rankings as well. Interact with your viewers by responding to comments, asking questions, and participating in discussions related to your content.

Remember that SEO is not a one-time task. It’s an ongoing process that requires dedication and consistency. As you apply these strategies and keep producing valuable content, you’ll gradually see improvements in your YouTube and Google rankings. Over time, this can lead to more visibility, a growing audience, and better overall success as a content creator or marketer.


In conclusion, achieving success in the digital realm requires recognizing and seizing opportunities while dedicating yourself to your passions. Learning by doing and applying knowledge is essential, as is embracing failure as a stepping stone to growth. Additionally, targeting the right keywords and researching competitors is crucial, especially when it comes to optimizing YouTube videos for both search results.

To rank higher and get more YouTube views from Google, you must understand the intricacies of YouTube’s search algorithm, strategically use YouTube tags, and incorporate your target keyword in your video’s title to gain an SEO boost. Success in the digital landscape requires hard work, a passion for creating compelling videos, and the ability to adapt to the ever-evolving dynamics of the YouTube platform and search engines. Let Mem Niyazi’s insights be your guide toward unlocking success in the digital world.


What is SEO, and why is it important for YouTube videos on Google? 

SEO stands for Search Engine Optimization, which involves optimizing content to improve its visibility in search engine results. It’s crucial for YouTube videos on Google to ensure your content ranks higher and gets more views.

How can I rank my YouTube videos higher in Google search results? 

To rank higher, focus on optimizing your videos with relevant keywords, creating engaging content, and using YouTube SEO tips. Make sure to include the target keyword in your video’s title, as this provides an SEO boost.

Why are keywords important for SEO and YouTube optimization? 

Keywords are essential because they are the words or phrases people use when searching online. Using relevant keywords in your video content helps search engines understand your content’s topic, making it more likely to appear in relevant search results.

What role does the quality of my YouTube videos play in SEO? 

High-quality videos not only attract more viewers but also encourage user engagement. Search engines reward engaging content by ranking it higher in search results.

How long does it take to see results from SEO efforts for YouTube videos on Google? 

SEO is a long-term strategy, and the time to see results varies. It can take a few weeks to several months before you notice significant improvements in your rankings and organic traffic. Consistency is key to success.

What’s the significance of YouTube’s search algorithm in SEO for Google and YouTube videos? 

YouTube’s search algorithm is crucial for ranking videos. It values factors like video engagement, watch time, and the presence of target keywords in the video’s title, helping your videos rank higher in search results.

How can I effectively incorporate YouTube tags and on-page and off-page SEO in my video optimization strategy? 

Carefully select relevant YouTube tags, use on-page SEO techniques like keyword-rich descriptions, and build backlinks to your videos for off-page SEO. These steps contribute to better rankings and more traffic.

Can you provide some YouTube SEO tips for optimizing videos on Google? 

Sure, focus on keyword research using tools like Google Keyword Planner, create high-quality content, encourage user engagement, and use YouTube tags strategically. Additionally, understand the specifics of YouTube’s search algorithm.

Is SEO effective for getting more YouTube views from Google search results?

Yes, SEO is an effective method to get more YouTube views from Google, as it helps your content rank higher and appear in relevant search results, increasing visibility and traffic to your videos.

How can I learn more about SEO and YouTube video optimization? 

You can start by following a guide to YouTube SEO and continually staying updated with industry trends and algorithm changes. Mem Niyazi’s insights can be a valuable resource to guide you toward success in the digital landscape.

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