I have a very simple formula for success in life and I want to share it with you … But I have one condition …
First you have to understand these two things … just because it’s simple doesn’t make it easy, and often the simplest things are the most brilliant. If followed properly, this formula will yield amazing results in your business and your life …
It boils down to this: In order to HAVE anything in life, we need to DO something to achieve it, and in order to DO the right things in the right way at the right time, we have to BE the right person. So, what is it?
An easy formula that looks like this: BE x DO = HAVE
If you want wealth, you must invest. If you want love, you must first give it. If you want respect, you must earn it. No matter what, you need to DO something in order to HAVE something.
But DO-ing is not the only thing you need to change in order to HAVE something. You must also BE-come the person who would DO these things well and thus HAVE the things you desire. You must also develop the identity, beliefs and values of the type of person who has those things has.
That’s why most – if not all – people who come into great wealth very suddenly find themselves worse off in just a few short years. Those people never developed the inner beliefs and values to match their outer reality. They never BE-came “millionaires.”
Business is no different.
In order to HAVE amazing customers (and amazing businesses need amazing customers), you must develop your business into one that will attract amazing customers.
So what is an amazing customer?
It’s specific to your business and only you can define for yourself the characteristics of your amazing customer. Perhaps it includes a customer who always pays cash. Maybe one who sends you lots of referrals.
You must first identify who your amazing customers are and what those customers want. You must know how those customers shop. Then, you can BE-come the place where those customers want to shop.
Once you are that business, you must DO the things that make your customers know yours is the perfect business that benefits them – so you HAVE the results you want.
So how do you develop the mind-set and the skill-set to maximize the BE X DO = HAVE formula?
Work at it. It’s as simple as that … but simple is not always easy.
First, you need to train, or re-train your brain. Just like our bodies need regular exercise, our minds do, too – or else they default to negative and unproductive thinking. You also must remember that DO-ing is as important as or even more important than BE-ing.
I often say you can’t sit on a mountain-top and “OHM” your way to wealth.
Look at it this way, if you continue to do what average the person does, you’ll get what the average person gets … and in today’s world, average isn’t that great. So you must be prepared to do the extra and the “overtime” to HAVE great results.
You also need to start focusing on what you want to HAVE versus what you don’t. Goal-setting becomes easy when you focus on the positive things you want in life, rather than all the things you don’t want.
It’s also one of the more challenging things you can do – because it forces you to start thinking about what your ideal life might look like. Challenge yourself to dream, then set your goals, then a plan and then take action …
To jump start this process, here are four things you can do to start working on the BE-ing and DO-ing parts of the formula.
To benchmark things, rate yourself today on how you are BE-ing in terms of our beliefs, values and attitudes, and how you are DO-ing in terms of your skills and day-to-day activities.
If you rate yourself 4 of 10 for both BE and DO, your current HAVE is a 16 … and there is obvious room to improve to get to 100.
- Idealization: Start stretching your mind with possibilities. Choose your ideal life and how you want it to be, whether is it being a great parent or having your own jet. Choose it as already yours, and accept your new thoughts as true. Saying you “want” something causes your mind to think you don’t have it – meaning you won’t get it. Remember though, this is not a 1-year process, it takes time to re-train yourself.
- Visualization: Relax 10-minutes in morning and 10-minutes in evening and picture your ideal life as real. Visualize and accept your ideal self as real and believe what you want is already yours, because at the subconscious level, your mind doesn’t know what is real and what isn’t. And keep planting those “seeds” of positive thoughts every day.
- Verbalization: Create a series of at least 20 “I AM” statements that you speak or shout out loud every day. Give them and yourself energy, passion and vibration. Again, you are re-training your mind to accept a new reality – yours. And yes, that little voice in the back of your head will disagree for the first few weeks, months or maybe even years, but you have to start somewhere.
- Materialization: Be aware of your changing outer environment as the seeds you’ve been planting start to manifest – especially as you do the extra work you need to do to make it all happen. Realize it’s not a week long process … but rather one that happens over time. Your own energy and emotions about the goals that matter most to you bring those goals to you faster … so become a passionate advocate of the best and only product you really have – you.
BE, DO and HAVE. Three little words that are part of a simple formula that can change your life. Now that you know it and have some basic tools you can work with – the rest is up to you. So go out and make it happen!